These days, journalists on the automotive front lines are just as likely to get wind of a new product announcement through Facebook than through any car maker's official press site. Companies like Mazda have figured out that even journalists don’t want to be checking their press sites every day – but we must see a picture of the world’s largest cheeseburger, posted by our elementary friend we haven’t spoken to in 20 years.
Regardless of how we get the news, today we got some very, very good news for North American car fans through Mazda’s Facebook account:
Mazda North America: At dealer meeting today, Mazda confirmed that the MAZDA2 subcompact car will be sold in the U.S. in late 2010.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told the assembled dealers. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
Since the Mazda2 is based on a similar chassis as the upcoming Ford Fiesta (made popular online thanks to Ford’s Fiesta Movement program), it only makes sense to bring the new 2 here as well, right? Mazda confirmed to Motor Trend that it will make its debut at the upcoming LA Auto Show.
Nothing else is known at this time. No word if it will be sporting the European turbo diesel motor (unlikely) or if a Mazdaspeed2 is also in the works (probably, but not likely to see our soil any sooner than 2011.) What we do know, is that it looks fantastic and would look great in the Driving Sports garage
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